Tanja is a speaker, coach, and leadership expert. At the end of 2018 she wanted to launch her first multi city tour.
The challenge was Tanja's business is a start up. And she's relatively unknown, compared to someone like Tony Robbins.
Her sales page showcased the event she was selling tickets to for about $900.
When we first tested the ads, it seemed as though asking for $900 at the first touch point was going to be very difficult to convert.
So, without having the budget to redesign the sales funnel, we created a 2 step process through Facebook so people could learn more about the event.
The process gathered their contact details when people hit the "learn more" button, and then they were taken to the event pages.
Tanja followed up with an outbound call to see if the leads were qualified to attend the event (or more suited to 1-on-1 coaching).
For every $1 Tanja spent on ads, she made over $10 in ticket sales (not including the 1-on-1 coaching clients) from our digital marketing campaign.
Tanja's 10% acquisition cost is outstanding given Tony Robbins' acquisition cost is around 24% - more than twice as good.